V3 comes from the three core values of the company.
In short, it means driven for a cause

VIM - Energy and Drive

At V3 we have a young, hungry spirit to work hard and do what is right. We are disrupting the energy industry, and that gives us purpose.

VOLITION - Freedom of Choice

We believe that more options gives us freedom. You should have a choice in how you buy your energy. Our customers enjoy that freedom.

VITA - Way of Life

This is not just a job for us. It bleeds into everything we do, on and off the clock. At V3, our employees embody our cause and purpose. It’s what drives us forward. It’s our way of life.